Using Social Media in the Marketplace

By now, you’re no stranger to the fact that social media is a powerful tool for business, especially using social media in the marketplace. Whether you are brand new to the Internet marketing game, or you’re looking to learn more about how to leverage social media to enhance your business you should know the benefits.

What is the meaning of Social Media Marketing?

According to Websters and Cambridge Dictionaries social media refers to websites and computer programs that make communication possible with the use of computers and/or mobile phones.  Social media facilitates the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

How Social Media in the Marketplace has changed society and businesses.

Social media networking is the most significant business development of 2010.  During that year alone, social networking changed from a personal communications tool for young people into a new vehicle that business leaders are using to transform communications with their employees and customers, as it shifts from one-way transmission of information to two-way interaction.

Establishing A Brand and Raising Awareness

The majority of people on the Internet today are using at least one social media network, such as Facebook, Twitter, or Instagram. A good bit of them are using two, or even all three of those social networks. Getting your brand out there on those platforms is a good way to let people know you’re around. 

Establishing Yourself as an Expert

If you’re passionate about a certain topic—whether it’s your professional field or a hobby, social media  can help you establish yourself as an expert by giving you a platform to share information. People will be coming to you for information on the topic and telling their friends about you.

Building your Personal Reputation

Social media allows you to get your name out there and talk about the various things that matter to you. This is key to building a good online reputation, which is critical if you intend to find a job or make new business connections.

Bringing Attention to your Product or Service

Social media moves at lightning speed. If you want to promote your product, doing so on social media is one of the quickest ways to get attention to it. If you offer a money saving promotion, it’s even better because your sales will skyrocket!  Using social media in the marketplace to offer coupons and discount savings is very popular.

Conducting Market Research

Social media can help you listen to what your customers have to say about your products or services. By tracking what they click on and what they avoid, you can see what your customers like and are responding to. People will share their thoughts and opinions on social media websites, so you can use the information to your advantage. 

Enhanced Customer Loyalty and Trust

Social media allows you to speak to your customers on a more personal level, which makes them feel more important to you, and more valued. In turn, customers are more likely to trust you, which means they are more likely to do business with you, instead of the competition.

Interacting with Your Audience

People visit social media websites for the interaction with their peers, not to be bombarded with ads. This allows you to pitch your products and interact with your audience in much more authentic way. You can use the platform to ask customers to share their thoughts and opinions, which makes them feel like you’re listening, and you end up building real connections and relationships with your customers.

Higher Quality Customer Service

Social media platforms allow you to address customer concerns directly, and in a timely manner. When a customer doesn’t have to wait hours to get the answers they need and they get a personal touch, they will be more satisfied.  This means you’ll have better customer service and, you’ll be able to save money on toll-free lines and service fees.

Building and Enhancing Personal and Professional Relationships

Social media allows you to build and enhance both personal and professional relationships. You can use it to connect with other industry experts or find old friends from high school you’re looking to reconnect with.

Sharing Information with Like-Minded People

Distance is no longer a barrier. You can connect with professionals in your field that are in the same city, or across the globe, as if they were next door neighbors.

Internet marketers or online business marketers have an opportunity to expand their business and provide sales and service by using social media in the marketplace.

Here is to Your Success in 2020!

If you would like more information about getting traffic with Social Media feel free to click on the picture in the article or on this link to receive my free Ebook called “How to Get Instant Web Traffic with Social Media“.