I’m often asked by marketing professionals as well as clients which one is the best. My response to them is that you ought to do both.
Let’s look at some facts and statistics about Facebook.
- Facebook has 2.74 billion monthly active users
- Facebook reaches 59% of the world’s social networking population
- 1.8 billion people use Facebook Groups
- Local Facebook Group membership grew 3.3x this spring 2021
- The average Facebook Page shares 1.55 posts per day
- The average engagement rate for Facebook posts is 0.18%
- 18.3% of U.S. adults made a purchase through Facebook in the last year, Compare that to 11.1% for Instagram and 2.9% for Pinterest.
- Facebook has an advertising audience of 2.14 billion
There are Advantages and disadvantages of Groups as well as Pages. Where pages are weak, Groups are more powerful and also the other way around.
Establish What Your Objective Is!
If your objective is to construct a flourishing group of like minded individuals who will take pleasure in eating your material and getting your items, you’ll require a Facebook team for that.
As a product supplier, you’ll have the ability to engage with your potential and present consumers in your Facebook groups. You can get suggestions, recommendations, and so on straight from them.
Facebook teams are interest-driven … as well as the people in it are passionate about the particular niche the group is about. You can discover a great deal about your target market from them.
However, if you want to use Facebook advertising and marketing, you have to have a Facebook page to work as the face of the business. So, if you’re utilizing paid advertisements on the platform, you’ll need a web page.
Pages are extra business-oriented
One of the limitations of Facebook teams is that you’ll be directly included with it and you’ll be the face of business, since all the members will certainly have the ability to see your personal account and understand that you’re the admin.
Some marketing professionals may favor privacy as well as contemplate using a phony profile which is similar to utilizing a pen name. Sadly, Facebook frowns upon this method and will shut down your account if it discovers that it does not come from a genuine person.
If you’re reluctant concerning letting people understand you’re the owner of the business, you may adhere to Facebook web pages. Conversely, you may link your page to your group and also response member’s concerns in the group by using your web page. This way, it appears as if business page is answering them instead of you personally.
So Let’s Consider the Pros and Cons
Facebook web pages have more features and also offer more data because marketers need such info and also devices. Pages are there to motivate people to use the Facebook ad system.
While individuals can like your Facebook web page, that doesn’t always mean that your page’s followers will see every post you make on your web page. Many web page proprietors report really restricted reach with their messages, and also they commonly suspect that Facebook is strangling the reach to make sure that page owners will pay to ‘improve’ their posts.
It’s like paying to play. You require to pay to obtain more eyeballs on your page. You will not have such a trouble with your Facebook group. A lot of the participants will see your messages, specifically if you note them as announcements and pin them to the top.
When it comes to privacy, pages show up to everyone, while groups can be kept exclusive. So, if you desire to have an expert’s community, you’re far better off with groups.
With a Facebook page, you can have a switch that points to your website or store. You don’t have that alternative with a team, unless you include a link in your group summary.
Typically, Facebook pages make it much easier to advertise your company because there’s more adaptability to monetize it. Yet groups provide you much more control over the participants, articles and comments that individuals make in your groups. You can constantly get rid of as well as outlaw bothersome members.
The very best method to recognize which is better for your organization is to develop both a page as well as a team and also utilize them accordingly in your company. Once you master these 2 various kinds of Facebook ‘functions’, you’ll know exactly how to leverage them in the very best possible means to accomplish your business objectives.