The Advantages and Disadvantages of Facebook Groups vs Facebook Pages

I’m often asked by marketing professionals as well as clients which one is the best. My response to them is that you ought to do both. Let’s look at some facts and statistics about Facebook. Facebook has 2.74 billion monthly active users Facebook reaches 59% of the world’s social networking population 1.8 billion people use …

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Why Your Social Media Strategy Is Not Working

Social media is supposed to be the definitive content marketing channel solution, right? But many business owners are discovering it’s easier said than done. Here are a few reasons your social media strategy is not working. You’re not advertising. Yes, social media is free, whereas traditional advertising can cost lots of money. But even so, …

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